Content Marketing (Copywriting & Email)

Course Overview

Have you ever heard the saying, “content is king”? While you might think it is cliché, there is no denying that content drives the digital marketing world. No matter how good a digital marketing strategy is, if the content is crappy, it will amount to nothing. This is why brands are continually looking for content writers to properly tell their brand stories in a way that will translate to increased brand awareness, better brand perception, sales, and conversion. If you are a writer who wants to offer more value and turn your passion to a source of income, you need to learn how to maximise your skill.

While we take you through the content marketing process and what lies between, we also let you learn about copywriting and email marketing. Your ability to come up with copies for various platforms like websites, email campaigns, digital ads, billboards, flyers, and other marketing pieces that drive sales will be of advantage to you.

Enrolling for this course will show you the rudiments of persuasive writing to help you write excellent ad copies, sales letters, newsletters, web copies, search engine-optimised blog posts, craft titles and subject lines, create social media calendar and carry out keyword research. With the knowledge and skills acquired at the end of this course, you can start as a Copywriter, Content Writer, Email Marketing Specialist, Content Marketer, and Blogger.

During this course,

You will learn:

  • The stages in content production
  • Developing a content strategy
  • SEO in content writing (Keyword research, Yoast, social media bio optimisation)
  • Various content formats worth exploring
  • Nitty-gritty of copywriting
  • Email marketing (MailChimp setup, list building, email copy creation, automation, and tracking)
  • The act and art of editing content
  • Bonus: Writing tools and hacks

At the end of this course,

You will be able to:

  • Identify what makes a great piece of content
  • Craft persuasive copies for websites, social media, billboards, e-flyers, videos, and more.
  • Run email marketing campaigns effortlessly
  • Create social media content calendars
  • Create content for owned, earned, and paid media
  • Create basic graphic designs using Canva and source for ideal images
  • Collaborate with other content writers on projects.

Additional information

Course Fee: ₦80,000
Duration: 7 weeks

Got some questions? Check our FAQ page

Course Tutors

Stacy Ketiku

Senior Training Instructor

Stacy is a wordsmith with over two (2) years of experience in Copywriting and Email Marketing. She enjoys using storytelling techniques to write copies and social media content that nurtures, converts and retains clients. Stacy has worked with over 20 brands at home and abroad creating user-friendly content for their websites, blogs, social media, email campaigns, digital ads, brochures, billboards, banners, and flyers.

In 2019 she hosted a webinar where she trained business owners in the UK on how to get started with email marketing. She has also edited two books ‘Social Media is Your New CV’ by Yemisi Ajeojo and ‘Masked’ by Emmanuel Odunfa. Stacy has the hands-on experience to help newbie content marketers acquire the relevant skills to become valuable and earn much more.

Ayandola Ayanleke

Senior Training Instructor

Dola is a Content Writer with more than 5 years of experience writing personal and brand stories. She started professionally as a Blogger and Freelance Writer before gaining employment where she grew and maximised her skill. Altogether she has worked with more than 50 clients and brands to improve their brand perception and increase their brand awareness. With her experience in content creation, content management, and other digital content creation tools, she tells relatable stories that speak to clients’ audiences.

A lover of books, she is an author of a novel titled, ‘Wrong but Right’ with more on the works and she has edited several other pieces. Dola sees herself as a writer who wants to make an impact through the power of the pen and she enjoys knowledge transfer with other passionate writers like herself, especially those interested in getting value out of their passion.

Starting in June 2022, Secure Your Spot Now.

Spaces are limited due to Covid-19 regulations.

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