Foundational Digital Marketing

Course Overview

This course is put together to introduce you to the world of digital marketing. It will get you job-ready in more ways than one, improve your career prospects, contribute to your personal development, and keep you updated in your industry. Our fundamental Digital Marketing course is prepared for those who seek to explore, launch a career, or update their knowledge of this field. The course content will give answers to questions like: What is Digital Marketing? What are the forms of Digital Marketing? How can I develop a Digital Marketing Strategy? What career paths are available for me in this field? Etc.

You can participate in this course if you are an aspiring digital marketer, small business owner, or an individual who wants to tap into the digital marketing space. At the end of this training programme, get ready to explore opportunities as a Digital Marketing, Manager/Intern/Assistant, Content Creator, Digital Copywriter, Social Media Manager, Digital Strategist, Marketing Manager, Online Brand Manager, Content Manager, or start running your online business using the acquired knowledge.

During this course,

You will learn:

  • The concept and essence of Digital Marketing
  • To develop a solid foundation in Digital Marketing before specialising in any field
  • To explore and fully understand the various forms of digital marketing like social media management and marketing, content marketing, email marketing, search engine optimisation, analytics, etc.

To develop an effective digital marketing strategy for brands in different industries.

At the end of this course,

You will be able to:

  • Understand the basics of digital marketing
  • Identify the aspect of Digital Marketing you want to focus on
  • Apply digital marketing fundamentals to improve or grow your business
  • Develop a digital marketing strategy
  • Muster enough confidence to apply for a digital marketing role.

Additional information

Course Fee: ₦80,000
Duration: 7 weeks

Got some questions? Check our FAQ page

Course Tutor

Adebayo Egbetade

Senior Training Instructor

Bayo is a certified online advertising professional who is passionate about helping brands build their online presence. He maximises organisational profit with the use of creative ideas and strategies that help grow leads and increase conversions. He possesses hands-on experience in Search Engine Optimisation (YouTube SEO inclusive), analytics and paid ads such as: search and display ads, social media marketing. He was the Middle East and Africa winner of the 2017 Google Online Marketing Challenge AdWords Certification Award Category.

Presently, Bayo is the Head of Digital Marketing at Big Field Digital where he helps brands to scale with digital technology. In 5 years, he has worked with over 100 brands in different sectors which includes but not limited to agriculture, fashion, gaming, entertainment, real estate, food, and manufacturing.

Starting in June 2022, Secure Your Spot Now.

Spaces are limited due to Covid-19 regulations.

    Achieve A Future In The Digital Economy